Crunch Automation uses syntax-based scripts that Crunch has developed specifically to help you manipulate your data outside of the web app.
Previously, users have only been able to manipulate data outside of the web app using R.
Crunch Automation is designed to be far easier and uses code (scripts) based on commands associated with the tasks that market researchers need to do. It is similar to SPSS syntax in style.
Apart from being easier to write than R (and less convoluted), the advantage of Crunch Automation is that you can do it within the console of your browser, rather than needing to use a separate application (such as R Studio).
See the following articles to learn more about Crunch Automation: