All of your questions in Qualtrics are easily mapped into Crunch variables. The tables described in this article show you a Qualtrics example on the left and how it maps into Crunch on the right.

See the following articles to learn more about Crunch variables and how to import using Qualtrics:

• Variable Card and Types — A summary of the variable types in Crunch
• What chart types are available — A summary of the charting options for each option
• How to import from Qualtrics into Crunch — Describes how to import data from Qualtrics into Crunch.

Summary of basic mappings

Single Answer	Categorical variable
Multiple Answer	Multiple response
Text Entry	Text variable
Text Entry (Numeric)	Numeric variable
Text Entry (Form Field)	(a folder within Crunch)
Matrix — Single Answer	Categorical array
Matrix — Multiple Answer	Numeric variable
Matrix — Multiple Answer, Text Entry	Multiple text variables within a folder
Matrix — Multiple Answer, Text Entry (Numeric)	Multiple numeric arrays within a folder
Default Sliders	Numeric array
Sliders — Snap to Grid	Categorical array
Rank Order	Categorical array
Side by Side	(a folder of questions within Crunch)

Basic mappings

Single and multiple answer variables

		Description
Single Answer	Categorical variable
		Single Answer questions in Qualtrics map to categorical variables. No numeric values are set unless a “score” is defined on the Qualtrics survey.
Multiple Answer	Multiple response
		Multiple Answer questions in Qualtrics use logically typed categorical to represent a multiple response (which is a categorical array with a selected value).

Text variables

		Description
Text Entry	Text variable
		Text Entry questions in Qualtrics are by default represented as a single "text" variable. Text Entry types come with a variety of customizations which we handle in the Qualtrics Integration.
Text Entry (Numeric)	Numeric variable
		Text entries provide content validation methods in order to require a specific type of answer. In cases where that validation requirement is "Numeric Only" we represent the responses as numerics.
Text Entry (Form Field)
	Within a folder in the Crunch app	The text entry (form field) provides users with the ability to fill out an Entire form field within a question. These question types are divided by form field entry and the set of form fields is placed within a folder in the crunch app.

Matrix variables

		Description
Matrix — Single Answer	Categorical arrays
		Each statement is considered a subcategory within the overarching metadata of the collective question.
Matrix — Multiple Answer	Numeric variable
		Multiple Answer Matrix Questions (MAMQs) are represented as a series of categorical arrays. Each categorical array in a MAMQ encompasses a single statement, with each subcategory listed as a logically typed categorical array. The set of Statements is then encompassed with a folder by the Crunch app.
Matrix — Multiple Answer, Text Entry	Multiple text variables within a folder
		Matrix questions provide the option to allow for text entry. When the form field is text, we hand this in the integration by importing each Matrix[i,j] text response as an individual variable. This results In a folder of folders in the application, with the outer folder encompassing the collective question, and the inner folder encompassing each individual Statement. Variables within the Statement folder represent the responses enumerated by column.
Matrix — Multiple Answer, Text Entry (Numeric)	Multiple numeric arrays within a folder
		Text entries can have content validation so that only numbers are valid responses. We store these questions as a series of Numeric Arrays, where each Statement is an individual Numeric Array. The series is then encapsulated into a folder for the encompassing question.

Sliders

		Description
Default Sliders	Numeric array
		Each "Slider" is represented as a subvariable within the numeric array.
Sliders — Snap to Grid	Categorical array
		Multiple Answer Matrix Questions (MAMQs) are represented as a series of categorical arrays. Each categorical array in a MAMQ encompasses a single statement, with each subcategory listed as a logically typed categorical array. The set of Statements is then encompassed with a folder by the Crunch app.
Rank Order
	If the survey creator selects “Must rank all” Crunch creates a categorical array:	Rank Order questions in Qualtrics are mapped to categorical arrays. Each statement in the rank order question is an individual subvariable, and each subvariable is categorized by the selected rank label.
Side by Side
	(Crunch Screenshot: Side by Side)	Side-by-side questions in Qualtrics are effectively a set of questions wrapped within an overarching question. As such, we represent these questions as a folder of questions, with each folder containing questions mapping back to their representative standard question. For example, the above side-by-side contains a "Text Entry" type in Column 1, and a Text Entry (Numeric) type in Column 2.  Crunch catalogs each Column as its own variable.

Qualtrics specialty questions

		Description
Constant Sum
	(Crunch Screenshot: Constant Sum)	The constant sum question is effectively a slider type with the added enforcement of that the sum of the sliders is pegged to a set value. They are effectively handled in the same way that sliders are handled, being imported into crunch as a numeric array.
Pick, Group, and Rank
	and a few more:	Pick, Group, and Rank question types are parsed by the integration both with respect to how the individual items were grouped, as well as how the individual groups were ranked. These results are presented in the crunch app under the folders "items grouped" and "groups ranked" respectively.
Hot Spot
		The Hot Spot question type provides survey respondents the potential to select regions on an image and label these regions as On/Off or Like/Dislike/Neutral. The result in crunch is a categorical array with each region being categorized via their On/Off or Like/Dislike/Neutral labels.
Heat Map
		The Heat Map question type allows survey respondents to click on images and have their clicks correspond to questionnaire entries. The results in crunch are a folder of numeric arrays for the x/y coordinates for each click, and then if any regions are selected those are populated within a second categorical array.
Graphic Slider
		The graphical sliders in Qualtrics allow survey respondents to select via a slider the response reflected by a built-in graphic. The sliders are all enumerated however so we ultimately represent these question types as categoricals.
Drill Down
	(Crunch Screenshot: Drill Down)	The graphical sliders in Qualtrics allow survey respondents to select via a slider the response reflected by a built-in graphic. The sliders are all enumerated however so we ultimately represent these question types as categoricals.
Net Promoter Score
(Qualtrics Screenshot: Net Promoter Score)	(Crunch Screenshot: Net Promoter Score)	Numeric values for categories should come from the "scoring".

More advanced question types

		Description
Timing
	(Crunch Screenshot: Timing)	Timing provides deltas for how long a survey respondent interacts with a survey page. The information provided includes the categories "First Click", "Last Click", "Page Submit", and "Click count". These four values are all individual numerics containerized within a numeric array.
Meta Info Question
	(Crunch Screenshot: User Information)	This question (also called User Information) provides survey builders the ability to collect basic information about their respondents, such as their operating system and browser. Currently, the Qualtrics API provides the browser, os, version, and resolution data.
File Upload
		Qualtrics provides a file upload mechanism for their surveys; currently, this question type is "skipped" when imported into Crunch since it’s not supported.

Survey administration questions

The survey administration questions are a set of questions that are included with every import, which provides general information regarding the respondent and the response.

		Description
startDate		Becomes a datetime variable.
endDate		Becomes a datetime variable.
Status	(Crunch Screenshot)	Becomes a categorical variable with the following categories: TBD TBD TBD
ipAddress		Becomes a text variable.
progress		Becomes a numeric variable.
duration		Becomes a numeric variable.
finished	(Crunch Screenshot)	Becomes a categorical variable with the following categories: TBD TBD TBD
recordedDate		Becomes a datetime variable.
_recordid		Becomes a text variable.
recipientLastName		Becomes a text variable.
recipientFirstName		Becomes a text variable.
recipientEmail		Becomes a text variable.
externalDataReference		Becomes a text variable.
locationLatitude		Becomes a numeric variable.
locationLongitude		Becomes a numeric variable.
distributionChannel		Becomes a text variable.
userLanguage		Becomes a text variable.